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Digital Marketing

Course Overview

The 12-Month Digital Marketing Course at Aptech Sonarpur is designed to help students, job-seekers, freelancers, and business owners master modern digital marketing tools and strategies. This practical, job-oriented program covers everything from the basics of online marketing to advanced advertising, analytics, and branding.

Through hands-on projects, real campaign practice, and expert guidance, learners gain the knowledge and confidence needed to launch a successful digital marketing career or grow their own business online.

What You Will Learn?

Digital Marketing Fundamentals
  • Introduction to Digital Marketing
  • Traditional vs Digital Media
  • Understanding Consumer Behavior
  • Latest Industry Trends
  • Introduction to digital ecosystem
  • Branding, customer journey & online business models
  • Understanding niches and target audience
  • Basics of Web Design
  • WordPress Website Creation
  • Themes, Plugins & Optimization
  • Landing Page Setup
  • Domain, hosting & CMS
  • On-page SEO
  • Off-page SEO & high-quality backlinking strategies
  • Technical SEO
  • Local SEO for business growth
  • Keyword research with tools (Ahrefs, SEMrush, UberSuggest)
  • AI-driven SEO content strategies
  • Search Ads, Display Ads & Video Ads
  • Conversion tracking
  • Lead generation campaigns
  • Budget planning & bidding strategies
  • Meta (Facebook & Instagram) marketing
  • Instagram reels, content strategy & branding
  • LinkedIn marketing
  • YouTube marketing & optimization
  • Social media calendar using AI tools
  • Page Optimization
  • Branding & Audience Growth
  • Organic Reach Strategies
  • Email sequence & funnel creation
  • Tools like MailChimp, SendGrid
  • AI-assisted campaign planning
  • Creating & verifying GMB profile
  • Ranking on Google Maps
  • Handling reviews & Q/A
  • Posting updates, offers & SEO-friendly descriptions
  • Local area-based keyword strategy
  • AI for SEO content & keyword planning
  • AI for ad creatives (copy + designing)
  • AI automation workflows
  • Using ChatGPT & Canva AI for marketing
  • Real campaigns
  • SEO project
  • Social media calendar
  • Website optimization
  • GMB ranking project

Course Curriculum

12 Months

Basic - Advance

English, Bengali, Hindi

After Completed

12th Pass/any Graduate

SEO/Ads Managemnt/Social Media/Digital Marketing Professional

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